Lead Routing & Pipeline Overhaul — Fitness Agency
Rebuilt GHL pipelines, round‑robin calendars, SLA timers, alerting, and task queues; added clean data hygiene and dashboarding.
−65% response time +22% bookings
I’m Niyas Basheer — a CRM developer & automation specialist. I build clean GoHighLevel setups, n8n/Zapier workflows, and data‑honest dashboards that save teams time and increase conversions.
Anonymized, metric‑focused case studies. Details/proof available upon request with permission.
Rebuilt GHL pipelines, round‑robin calendars, SLA timers, alerting, and task queues; added clean data hygiene and dashboarding.
−65% response time +22% bookings
Unified 300+ tags, mapped automations, built segmented win‑back triggers; created Golden Record smart lists.
+18% reply rate −92% duplicate tags
Automated invoice creation/status sync, payment reminders, and failed‑payment recovery with logging and alerts.
−40% overdue +12% recovery
From lead flow mapping to funnels/websites, automated follow‑ups, pipelines, custom fields, dashboards, surveys & affiliate program.
+20% conversions 10–12 hrs/week saved
Sub‑accounts, pipelines, calendars, tags, custom fields, A2P, Stripe, and clean SOPs. Built for scale and clarity.
n8n / Zapier workflows with retries, error handling, logging, and alerts. Less noise, more reliability.
Golden Record lists, cohort views, and exec dashboards using Sheets/Power BI. Decisions backed by data.
Quick audit of current flows, tags, fields, calendars, and outcomes. Define the success metric.
Map the end‑to‑end journey. Decide data model (fields/tags), pipelines, and failure handling.
Implement GHL + n8n/Zapier. Add alerts, retries, and logging from day one.
Ship dashboards, measure time saved & conversion lift, and iterate fast.
“We stopped missing leads. The new routing and alerts cut our response time dramatically.”
— Agency Owner, Fitness
“Tag chaos is gone. Now we know who to message and why.”
— Head Coach, Coaching Biz
“Invoices don’t slip anymore. The dunning flow paid for itself in a month.”
— Finance Lead, Services
CRM developer & automation specialist who treats operations like product. I turn messy requirements into reliable, measurable systems.
Lead capture, follow‑ups, pipelines, calendars, tags/fields, invoices, dashboards, and training your team to maintain it.
Have a role or project where reliability matters? Let’s talk.
niyasbasheerdeveloper@gmail.com
LinkedIn: www.linkedin.com/in/niyas-basheer-pv
GitHub: github.com/niyas-basheer